Skip to main content

Performance By Design

Paul Roos

Paul Roos, a legendary AFL figure, brings his extensive leadership experience to Performance by Design as Head Coach and Director of Brand. His career, spanning over 20 years as a player and coach, includes leading the Sydney Swans to their first premiership in 72 years by creating the celebrated ‘BloodsCulture.’ As the co–founder of PBD, […]

Gerard Murphy

Gerard Murphy is a founder and the driving force behind program development and mentoring at Performance by Design. With over 20 years of experience as a leading management consultant across Asia Pacific, Europe, and North America, Gerard has significantly influenced high–performance cultures in elite sports and corporate sectors. He was instrumental in creating Geelong FC’s […]