Paul Roos, a legendary AFL figure, brings his extensive leadership experience to Performance by Design as Head Coach and Director of Brand. His career, spanning over 20 years as a player and coach, includes leading the Sydney Swans to their first premiership in 72 years by creating the celebrated ‘BloodsCulture.’ As the co–founder of PBD, Paul has successfully translated his sports leadership lessons into the corporate world, focusing on culture change and commercial success.
Culture is too important to leave to chance.