Gerard Murphy is a founder and the driving force behind program development and mentoring at Performance by Design. With over 20 years of experience as a leading management consultant across Asia Pacific, Europe, and North America, Gerard has significantly influenced high–performance cultures in elite sports and corporate sectors. He was instrumental in creating Geelong FC’s winning culture, leading to three premierships in five years. Gerard’s international experience includes working with England Rugby, the GB Olympic team, and various UK corporations. Since returning to Australia, he has collaborated with major organisations like Caterpillar, Nissan, and Westpac.