Gerard Murphy is a founder and the driving force behind program development and mentoring at Performance by Design. With over 20 years of experience as a leading management consultant across Asia Pacific, Europe, and North America, Gerard has significantly influenced high–performance cultures in elite sports and corporate sectors. He was instrumental in creating Geelong FC’s winning culture, leading to three premierships in five years. Gerard’s international experience includes working with England Rugby, the GB Olympic team, and various UK corporations. Since returning to Australia, he has collaborated with major organisations like Caterpillar, Nissan, and Westpac.

Paul Roos, a legendary AFL figure, brings his extensive leadership experience to Performance by Design as Head Coach and Director of Brand. His career, spanning over 20 years as a player and coach, includes leading the Sydney Swans to their first premiership in 72 years by creating the celebrated ‘BloodsCulture.’ As the co–founder of PBD, Paul has successfully translated his sports leadership lessons into the corporate world, focusing on culture change and commercial success.

Brian Cook AM is a highly regarded Australian sports executive known for building high-performance organisations and delivering sustained growth.

As CEO of the Geelong Football Club, he led a long period of financial strength, infrastructure development and on-field success.

He later guided major renewal at the Carlton Football Club.

A graduate of Harvard Business School, Cook was appointed a Member of the Order of Australia for his service to football, business and the community.

Neil Balme is celebrated as a transformative influence on Australian Rules Football in a five-decade career as a powerful player, visionary coach, forward thinking administrator and an inspiring leader.

Feared on the field, Neil is now admired for his ability to build and lead high performing teams. He was an integral part of developing cultural change at Collingwood, Geelong and Richmond and breaking premiership droughts.

Neil offers deep, practical insight into team dynamics, meaningful leadership and collaborative success. Neil has been involved in 11 premierships and counting.

Mal Healey is an organisational development specialist with more than 25 years’ experience across education, community services, healthcare and high-performance environments.

He has held multiple senior executive and CEO roles, leading organisations through significant growth and transformation. As Executive Director of a scaling enterprise, he helped drive expansion from $3M to $100M in turnover within eight years, overseeing both rapid growth.

Mal holds qualifications in Education and Business, along with a Master’s in Management. He is recognised for delivering large-scale organisational transformation that integrates strong culture, high performance, and long-term sustainability.

He currently serves as Chair of Performance by Design, providing strategic leadership and advancing the development of effective leaders and healthy organisational cultures.

Marc is a seasoned business leader with over 15 years of experience in senior commercial operations and sales. He is passionate about building high–performing teams through effective communication and collaboration. Marc’s systematic approach to leadership and culture has led to significant revenue growth and strong, trusted cultures in various organisations.

Leigh Monti brings a rich background of experience from diverse industries, including media, manufacturing, technology, and FMCG. His career includes senior executive roles at Foxtel and entrepreneurial ventures. Leigh excels in addressing operational challenges and nurturing aspiring leaders, believing that clear and shared expectations are key to team success.

Tami Roos is a renowned meditation and mindfulness expert with a PhD in Parapsychic Science. She is passionate about using mindfulness to improve lives and sharing her expertise with individuals, corporate businesses, and sports teams. Tami’s sessions, backed by data and science, demonstrate how mindfulness can enhance focus, mental resilience, and leadership.

Gavin has a long career as a results driven and strategic General Manager leading operations for over 25 years across diverse industries including Retail, Hospitality and Consulting.

Gavin has proven expertise in team leadership, operational efficiency and customer satisfaction.

Gavin has high aptitude for supporting and driving high performing teams through planning, execution and performance alignment.

His focus on clients and constant improvement in operations mesh well with the team at Performance by Design.

Johanna is a detail oriented and highly organized accounts manager with a strong background in financial reporting, bookkeeping and reconciliation.

Johanna is committed to accuracy, confidentiality and improvement across the financial operations of Performance by Design.

Johanna is proficient in a wide variety of software and platforms and is passionate about compliance and working collaboratively across the PBD team and our valued clients.

Adam Lang, Head of Coaching at Performance by Design, has a distinguished career in media, including his tenure as CEO of Macquarie Media Limited. Adam emphasises the transformative power of coaching, helping individuals evolve from subject matter experts to effective team leaders. He is also the co–founder of the business news podcast Fear and Greed and holds several key positions in the media industry.