Brian Cook AM is a highly regarded Australian sports executive known for building high-performance organisations and delivering sustained growth.

As CEO of the Geelong Football Club, he led a long period of financial strength, infrastructure development and on-field success.

He later guided major renewal at the Carlton Football Club.

A graduate of Harvard Business School, Cook was appointed a Member of the Order of Australia for his service to football, business and the community.

Gavin has a long career as a results driven and strategic General Manager leading operations for over 25 years across diverse industries including Retail, Hospitality and Consulting.

Gavin has proven expertise in team leadership, operational efficiency and customer satisfaction.

Gavin has high aptitude for supporting and driving high performing teams through planning, execution and performance alignment.

His focus on clients and constant improvement in operations mesh well with the team at Performance by Design.

Neil Balme is celebrated as a transformative influence on Australian Rules Football in a five-decade career as a powerful player, visionary coach, forward thinking administrator and an inspiring leader.

Feared on the field, Neil is now admired for his ability to build and lead high performing teams. He was an integral part of developing cultural change at Collingwood, Geelong and Richmond and breaking premiership droughts.

Neil offers deep, practical insight into team dynamics, meaningful leadership and collaborative success. Neil has been involved in 11 premierships and counting.

Johanna is a detail oriented and highly organized accounts manager with a strong background in financial reporting, bookkeeping and reconciliation.

Johanna is committed to accuracy, confidentiality and improvement across the financial operations of Performance by Design.

Johanna is proficient in a wide variety of software and platforms and is passionate about compliance and working collaboratively across the PBD team and our valued clients.

Gerard Murphy is a founder and the driving force behind program development and mentoring at Performance by Design. With over 20 years of experience as a leading management consultant across Asia Pacific, Europe, and North America, Gerard has significantly influenced high–performance cultures in elite sports and corporate sectors. He was instrumental in creating Geelong FC’s winning culture, leading to three premierships in five years. Gerard’s international experience includes working with England Rugby, the GB Olympic team, and various UK corporations. Since returning to Australia, he has collaborated with major organisations like Caterpillar, Nissan, and Westpac.

Leigh Monti brings a rich background of experience from diverse industries, including media, manufacturing, technology, and FMCG. His career includes senior executive roles at Foxtel and entrepreneurial ventures. Leigh excels in addressing operational challenges and nurturing aspiring leaders, believing that clear and shared expectations are key to team success.