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Home > Our Team

Our Team

We’ve assembled a team of accomplished leaders from the professional sports and business worlds.  
Gerard Murphy
Gerard Murphy

Gerard Murphy

Founder / Lead Consultant
Paul Roos
Paul Roos

Paul Roos

Founder / Head Coach
Warren Everitt
Warren Everitt

Warren Everitt

Founder / CEO
Karly Leach
Karly Leach

Karly Leach

General Manager / Senior Performance Consultant
Emile Studham
Emile Studham

Emile Studham

Founder / Lead Consultant

MELINA AUGOUSTAKIS

Senior Performance Consultant

JAMES MACMILLAN

Senior Performance Consultant
Gerard Murphy
Gerard Murphy
Gerard is the driving force behind program development and mentoring at Performance by Design. He has been a leading management consultant in Asia Pacific, Europe and North America for over 20 years.

After a successful career in teaching, Gerard spent 4 years at the Melbourne Football Club before beginning a career as a leadership consultant. In 2007, Gerard helped design and build the much-revered high-performance culture at Geelong FC. This culture would propel the team to win 3 premierships in 5 years and become the league benchmark for team performance.

Looking for his next challenge, Gerard went on to spend 4 years in the UK, with several high-profile sporting teams including England Rugby and the GB Olympic team, as well as some high-profile UK corporate organisations.  While in the UK, Gerard was appointed as the inaugural Chairman of the AFL Europe commission on behalf of the AFL.

Since returning to Australia in 2013, Gerard has continued his work in elite sport, as well as building an impressive resume working with some of Australia’s leading corporate and commercial organisations including Caterpillar, Nissan, Westpac, Vocus, Museums Victoria, Roberts Co, Higgins Coatings, Bunnings and Manningham City Council.
Paul Roos
Paul Roos
Following a legendary career in AFL, achieving success as both a player and a coach across 20 years, Paul brings his leadership skills to Performance By Design as Head Coach and Director of Brand, through all of his public facing engagements for the business.

Beginning as a 16-year-old at Fitzroy F.C., Paul would eventually finish his playing career at Sydney Swans where his love for high performance dialogue was instrumental to his coaching success. His revolutionary approach to player feedback and recognition was pivotal in building the much-revered ‘Bloods Culture’. In 2005, Paul coached the Swans to their first premiership in 72 years, an achievement that elevated him to AFL Legend status.

In 2013, Paul was appointed Head Coach of the Melbourne Football Club, where he implemented the same performance model used at the Sydney Swans. A rejuvenated culture saw Melbourne resurrected from an underperforming club to a competitive team pushing for finals.

Since becoming a co-founder of PBD in 2017, Paul has successfully transposed the leadership and culture lessons he has driven through his sporting experiences and successfully delivered them to the corporate market. His commercial insight and determination to derive bottom-line success through culture change is a feature of the PBD program.
Warren Everitt
Warren Everitt
A founding partner of PBD, Warren has specific oversight on the Marketing, Finance and Business Development arms of the company.

Warren is recognized as a global innovator in digital automation and is the architect of the Performance By Design Institute, the Performance Centre, Culture Code System, Culture Couch and PBD’s digital content.

Warren began his professional life as a certified plumber, then completed a degree in software development that saw him lead and manage a global marketing agency. This role introduced him to the PBD system where he revolutionized both the business infrastructure and his leadership skills through the implementation of the PBD system. This drove him to become an advocate of the program and then founder of the current PBD business.

He is currently also the CEO of MediPharm Labs Australia, one of Australia’s fastest growing Medicinal Cannabis Companies. His leadership in digital automation is crucial to the innovative delivery of the Performance by Design system.
Karly Leach
Karly Leach
Karly is a senior business leader that is passionate about developing successful teams and working within cultures that promote strong communication and collaboration, to allow team members to shine.

Throughout her career, she has held senior roles and learnt that successful leadership comes from trust through good communication, which allows you to build a strong team with collaboration at the core.

Her most recent experience was working at Deloitte as Head of Marketing and Media Assurance for Australia. This provided great insight into the world of professional service and the elements that clients expect from consulting companies.

Prior to that, Karly was the Managing Director of Media Agency Maxus within the WPP Network, where she worked for 13 years.

During this time, she lead a team that was rated the #4 Best Place to Work, merged 2 businesses to align values and minimize team movement, reduced the churn rate of the business to <10% and successfully implemented global business values, making them relevant to the local team through implementation, recognition and reward.
Emile Studham
Emile Studham
Emile began his journey at Toronto-based company Aussie X where he implemented an early version of the Performance by Design system under the mentorship of Gerard Murphy. The impact it had on his team was enormous, empowering the business to grow by more than 30% year-on-year.

The development and strength of Aussie X’s culture proved its ultimate competitive advantage. It was a great learning, showing Emile the impact of implementing the system & living by the team values and the company subsequently thrived.

This drove Emile’s passion in culture and leadership consulting and connected him to the other PBD Founders to set up the PBD business in 2017. Now consulting in North America with a vast array of corporate clients including Canadian Boston Pizza & Hydro One, Emile’s passion and knowledge guarantee, that his presence in the room always delivers outcomes for his clients.

A charismatic leader with a fun-loving nature makes for a unique character that people of all ages quickly warm to. Emile is a highly sought-after facilitator, speaker and culture consultant in the North American market.
Melina attained her Bachelor of Speech Pathology which evoked her thirst for a more in-depth understanding of human communication. Since then, she pivoted into corporate communication, and today has over 19 years’ experience in media, marketing and advertising. During her most recent appointment as Melbourne Sales Director of Foxtel and Network 10, successfully leading multi-disciplinary teams and fostering a strong culture of success and strategic growth of the Melbourne operation.

Melina is truly passionate about nurturing talent and ideas that evoke transformative change in individuals, teams and organisations. She has a keen focus on unleashing the full talent of organisations through insight, clarity, communication, transparency and simplicity. She has a proven track record developing & empowering individuals and building high performing teams. Her experience also extends to organisational change - acquisitions, mergers and restructures, and she believes that people are an organisation’s biggest asset and that culture is at the core of an organisation’s success.

During Melina’s tenure with Foxtel and Network Ten, the Melbourne operation won industry-recognised and award winning teams winning ‘Melbourne Media Sales Team of the Year’ 5 years in succession.
James began his professional life in Chartered Accounting with EY before transitioning to a successful, national and international 30-year career in Banking and Finance with NAB. Throughout his career James consistently delivered personal and team-based results by remaining committed and focused on establishing, developing and leading high performing teams in Australia, the UK and the USA. Investing himself via a combination of coaching, mentoring and developing his people, James strives to develop resilient cultures, deepens communication to build trust, engenders teamwork and recognises leadership is present at all levels of an organisation.

James has previously served as President of Premier Section Amateur Football Club Old Scotch where he now chairs the Club’s coterie group. Since 2019 James has served on the Board of Kooyong Lawn Tennis Club.

Outside of Performance by Design James operates a boutique corporate finance, investment and consulting practice APART Consulting. APART was created to reflect James’ values of Agreement, Partnership, Accountability Results and Trust; values James brings to his role with Performance By Design.

James holds a BCom, CA, MBA and is a FinSia Fellow and a Graduate of the Australian Institute of Company Directors.