Your company is like a sports team. You need the best infrastructure, training, personnel, and resources if you are to succeed. But you also need something else. You need culture and identity. You need engagement right across the board.
This is where Performance by Design can help. We assist you as you develop a Culture Change Programme, achieving genuine cultural shifts within your workplace. Want to know more? Read on to find out, or reach out to our team today to discuss your needs.
Your company culture is an organic, evolving entity that can be difficult to pin down. At its heart, it is the atmosphere that exists within your business, it is the people who work within your teams, and it is the identity and DNA of your company.
Why is this so important? Because changing the culture of your business means changing what it feels like to work for your company. This has a significant impact on the effectiveness of your teams and your readiness to overcome challenges and obstacles.
A great company culture ensures that team members feel like they are part of something worthwhile, something bigger than themselves. It incubates trust between teams and between personnel, as well as fosters an atmosphere of fairness, transparency, and open communication.
Cultural change simply means taking that organisational culture and changing it for something better. Why would you do this? Well, it all comes down to how your business is performing.
We can think of a business like a sports team. You might have excellent training facilities for your team, and you might have the strongest and most skilful players, but you are going to struggle if the atmosphere and culture are all wrong. If players don’t care about the team as a whole, don’t communicate with their teammates, and disengage altogether, they can’t perform at their best.
It’s the same within your business. You may have the best infrastructure, the most skilled personnel, and the most extensive resources, but it all comes to nothing without the right culture. So, if your culture is not working, you change it — this is what we mean by workplace cultural change or culture shifting.
Up to now, we’ve talked about things that don’t feel quite right — amorphous, intangible ideas of atmosphere and environment. But there are tangible factors that motivate culture shift. We can divide these into push and pull factors.
Here at Performance by Design, we are invested in transforming organisational culture — manifesting cultural shifts that transform the way companies operate. But how is this done?
We have identified four practices that help with this process of change — the four levers for evolving and changing corporate culture. Take a look at what these are:
Cultural change begins with an aspiration — a model you want to achieve for your business. To identify and outline this, you’ll first need to define exactly where you’re currently at and then discuss with leaders and stakeholders within your organisation where you want to go from here. Be clear and precisely define which changes you want to make within your organisation.
Cultural change depends on great leadership — both at the top level and elsewhere through the tiers of your organisation. You need to find leaders who align perfectly with your cultural aspirations. These will be people who can instil the values you need from your teams. You may source leaders from within your organisation or from outside.
Real business cultural change needs complete engagement from all personnel. Everyone needs to be on board with the Culture Change Programme. Facilitate this with your senior leaders and initiate conversations about the importance of the cultural shift. Make sure everyone is on the same page.
Your organisation needs the right structures, systems, and processes in place, providing the road map to cultural change. This may involve introducing new technology and tools to your business, providing training, and other aspects of structural change.
Challenges are not uncommon as you bring about cultural change in the workplace. These obstacles and points of friction can take many forms, including:
But challenges are just that — challenges. They can be overcome with the right solutions:
With cultural shifts now in progress, how do you motivate your personnel? How do you make sure your employees accept the cultural change? Here’s how:
Now you know a bit more about achieving meaningful cultural change for your business — what’s next? It’s time to implement this for real. Let’s take a look at a few final tips for how to make this happen, achieving real, sustainable change that lasts:
Ready to get started? Ready to motivate your team and achieve real organisational change? Reach out to the Performance by Design team today. Get in touch by phone — or use our online form, and we’ll get back to you.